Email marketing is one of the most popular tools for real estate professionals. It can be used to achieve a variety of goals and help you stay top of mind with clients and grow you audience. A well planned email marketing strategy can prove to be a successful and efficient way to generate leads, win more business and ultimately close more deals.
Getting Started
There are a few keys steps that we help develop and deliver an effective email marketing strategy. The first step would be to establish the purpose for the email campaign that could include listing/property marketing campaigns, events, or newsletters & market reports. Once we have established the purpose we can begin designing your own custom email template; we can also use pre-designed company templates, if required. During the design process we will also help evaluate your contact list and segment your list into targeted groups. With the email design completed and list segmented the next step is to distribute!
Monthly Campaigns
Depending on the purpose of your campaigns we can help you determine weekly frequency from 1-3 Emails per week. You can also set a pre-determined number of weekly emails for ongoing comprehensive campaigns. Our team will develop creative content strategies that will help keep you audience engaged.
Custom Email template creation with company branding.
Our team will design and deliver a custom template(s) for your email marketing campaigns. Depending on your needs we can create templates for individual property marketing, multiple property templates, event marketing, and offering specific templates.
Expanding Your Customer/Contact List
Our company has spent time growing our local real estate contact list for the state of Virginia and specifically the Fredericksburg Region. Our current list includes top decision makers, brokers, agents, retailers, office and industrial tenants and more. Our overall goal is to help you expand your client contact list and help you reach a targeted audience that fits your needs.