Real estate is one of your/your client’s largest business expenses. The decisions you make will impact the financial performance of your business for many years after the initial lease is signed. During the Site Selection process we’re by your side from start to finish. From analyzing the market to finding & studying potential locations, we make sure to find the ideal property for your long-term business success.
Location Intelligence & Analysis
Now that we have executed our strategic planning initiatives, we begin to identify and study potential locations within a specific growth market. Once we have identified some potential locations/properties we can start to study these in more detail. This type of analysis is will help generate a visualization of the market, define demographics, identify competition and avoid cannibalization between other locations within that area.
- Demographic analysis
- Competitive analysis
- Traffic study
- Visibility Study
Demographic Analysis
Demographics have become an integral ingredient of the site selection process for business in all industries. The information provided by Demographic Software companies such as ESRI range from basic population and housing numbers to consumer spending habits and prove to be a powerful tool in determining the strength of markets and vetting potential new locations.
Competitive Analysis
When determining if a location is best for your business, competition is a key market factor to study. We identify and study competitor’s current locations (who there are, what they sell), as well as future plans of expanding into the trade area to assist in determining potential profitability and growth. Some questions that may arise when researching a potential location can include:
- Who are the competitors in the market?
- Where are our competitors located?
- How much supply/demand is there for my product or service?